Primare

For thirty years, Primare has been at the forefront of designing and producing award-winning Hi-Fi components from its base in southern Sweden. Infused with Scandinavian attributes of honesty, integrity and timeless design, every Primare product perfectly embodies the concept of ‘lagom’ – achieving true satisfaction through balance and harmony.

Primare's commitment to Scandinavian ideals is evident in its modular, environmentally conscious approach, which complements its core values of lasting quality, ease of use, and deeply satisfying performance. With a focus on delivering rich and diverse musical experiences, Primare effortlessly caters to today's ever-expanding array of sources, whether analogue or digital, wired or wireless, stored or streamed.