Anagram Audio Brand Partnerships
Primare
For thirty years, Primare has been at the forefront of designing and producing award-winning Hi-Fi components from its base in southern Sweden. Infused with Scandinavian attributes of honesty, integrity and timeless design, every Primare product perfectly embodies the concept of ‘lagom’ – achieving true satisfaction through balance and harmony.
Primare's commitment to Scandinavian ideals is evident in its modular, environmentally conscious approach, which complements its core values of lasting quality, ease of use, and deeply satisfying performance. With a focus on delivering rich and diverse musical experiences, Primare effortlessly caters to today's ever-expanding array of sources, whether analogue or digital, wired or wireless, stored or streamed.
The SP25 Prisma is a multi-channel processor designed for both cinephile and audiophile, composed of carefully considered and crafted features and functionality to provide the best home cinema experience for the greatest number of people. The Primare SP25 AV Processor is a high-performance home cinema pre-amplifier & processor, delivering surround sound and high fidelity stereo performance. Engineered with fully balanced analog circuitry and advanced DSP processing, it provides clarity, depth, and dynamic precision across movies, music, and gaming. With support for Dolby Atmos, DTS:X, and high-resolution audio formats, along with Primare’s renowned build quality and sleek Scandinavian design, the SP25 transforms any system into a reference-level entertainment experience. Featuring Prisma network streaming, HDMI connectivity, and room calibration, it’s the perfect centerpiece for those who demand both cinematic power and high-fidelity sound.
The Primare SC15 Prisma is a compact yet powerful network player, DAC and preamplifier, designed to bring high-resolution streaming to any system. With Primare’s Prisma technology, it offers seamless access to Tidal, Spotify Connect, AirPlay 2, Chromecast built-in, Bluetooth, Roon Ready support, and the ability to high resolution streaming services like Tidal HiFi & Qobuz, ensuring effortless playback from any device. Its high-performance DAC supports PCM up to 384kHz and DSD128, delivering stunning clarity, depth, and detail. Whether used as a standalone streamer, DAC, or digital preamp, the SC15 Prisma delivers big, immersive sound in a sleek, Scandinavian-inspired design, making it a perfect centerpiece for modern audio setups.
The R35 is Primare’s most sophisticated and capable MM/MC phono preamplifier, providing the ideal interface between the low-level output of a moving magnet or moving coil phono cartridge and the line-level inputs of your Hi-Fi system, either RCA or XLR. The Primare R35 is a reference-level phono stage designed to extract every nuance, warmth, and detail from your vinyl collection. With precisely tuned MM and MC compatibility, extensive adjustable gain and loading settings, and an ultra-low-noise design, it delivers rich, dynamic, and highly transparent sound. The fully balanced circuitry ensures a pure, interference-free signal path, allowing for an exceptionally deep soundstage and lifelike musicality. Encased in a sleek Scandinavian chassis, the R35 is the perfect upgrade for those looking to elevate their analog listening experience to new heights.
The Primare R15 Phono Preamplifier is an award winning ultra-low-noise phono stage designed to bring vinyl playback to life with clarity and detail. Supporting both moving magnet and moving coil cartridges, the R15 is designed to amplify with honest fidelity the delicate signal from any cartridge it is paired with. The R15 delivers precise RIAA equalisation, wide dynamic range, and deep, natural bass, ensuring your records sound as rich and original as intended. With premium components, adjustable gain settings, and a sleek Scandinavian design, it seamlessly integrates into any high-end audio system. Whether rediscovering classic albums or spinning new favourites, the Primare R15 unveils the full depth, warmth, and energy of your vinyl collection.
The Primare PRE35 Prisma is their most sophisticated preamplifier that combines fully balanced analog circuitry with high-resolution digital conversion and advanced streaming capabilities. Designed for absolute clarity and precision, it delivers a pure, noise-free signal path, preserving every detail and nuance of your music. With the optional DAC module, it supports PCM up to 384kHz and DSD128, ensuring breathtaking digital playback. Prisma technology adds Spotify Connect, AirPlay 2, Chromecast built-in, Bluetooth, and Roon Ready support, making streaming effortless. Housed in a sleek, Scandinavian-inspired chassis, the PRE35 Prisma is the ultimate choice for those seeking versatility, elegance, and world-class sound performance and the perfection foundation to pair with your power amplifier.
The Primare PRE35 DAC Preamplifier is a reference-level, fully balanced analog preamp with the addition of the DM35 DAC module. The PRE35 is designed to deliver transparency, detail, and musicality. Built with fully balanced circuitry from input to output, it ensures an ultra-clean, noise-free signal path, allowing your system to reproduce music with realism, depth, and dynamics. With a modular design, the PRE35 can be upgraded with Primare’s Prisma network streaming platform, making it a versatile and future-proof choice for both analog purists and digital music lovers. Encased in Primare’s signature minimalist aluminium chassis, the PRE35 combines elegant Scandinavian design with uncompromising engineering. The PRE35 DAC is the perfect foundation to pair with your power amplifier.
The Primare PRE35 Preamplifier is a reference-level, fully balanced analog preamp designed to deliver transparency, detail, and musicality. Built with fully balanced circuitry from input to output, it ensures an ultra-clean, noise-free signal path, allowing your system to reproduce music with realism, depth, and dynamics. With a modular design, the PRE35 offers upgrade options for a high-performance DAC module (DM35) and Primare’s Prisma network streaming platform, making it a versatile and future-proof choice for both analog purists and digital music lovers. Encased in Primare’s signature minimalist aluminium chassis, the PRE35 combines elegant Scandinavian design with uncompromising engineering. The PRE35 is the perfect foundation to pair with your power amplifier.
The Primare NP5 Prisma Mk2 is a compact network player that brings seamless streaming capabilities to your audio system. It supports Spotify Connect, AirPlay 2, Bluetooth, Chromecast built-in, including high resolution platforms like Qobuz, and Tidal HiFi. The NP5 is also Roon Ready for easy access to high-resolution music from any device. With gapless playback, multi-room functionality, and voice control compatibility, the NP5 Prisma Mk2 delivers smooth, detailed, and dynamic sound. Its sleek, minimal design makes it the perfect streaming solution for audiophiles looking to upgrade their system with digital playback.
The Primare I35 Prisma is a reference-level amplifier that combines power, precision, and musical refinement in an elegant, Scandinavian-designed chassis. Utilising Primare’s cutting-edge UFPD 2™ Class D amplification, it delivers a robust 150W per channel into 8 ohms with exceptional speed, clarity, and dynamic control. Unlike conventional amplifiers, UFPD 2™ ensures a flat frequency response with ultra-low distortion, allowing music to sound natural, detailed, and effortlessly engaging at any volume level. Designed to be the heart of an audio system, the I35 Prisma features a fully balanced analog preamp section, ensuring a clean, noise-free signal path for pure, uncoloured sound. The I35 Prisma includes both upgrade options in a high-resolution DAC & streaming platform, making it a flexible choice for both Hi-Fi enthusiasts and digital music lovers. Prisma adds network streaming capabilities, including Spotify Connect, Chromecast built-in, AirPlay 2, Bluetooth, and Roon Ready support, enabling seamless playback from any device.
The Primare I35 DAC Integrated Amplifier is a reference-level amplifier with a high-resolution digital-to-analog converter, that combines power, precision, and musical refinement in an elegant, Scandinavian-designed chassis. Utilising Primare’s cutting-edge UFPD 2™ Class D amplification, it delivers a robust 150W per channel into 8 ohms with exceptional speed, clarity, and dynamic control. Unlike conventional amplifiers, UFPD 2™ ensures a flat frequency response with ultra-low distortion, allowing music to sound natural, detailed, and effortlessly engaging at any volume level. Designed to be the heart of an audio system, the I35 features a fully balanced analog preamp section, ensuring a clean, noise-free signal path for pure, uncoloured sound. Its built-in ESS Sabre DAC supports PCM up to 384kHz and DSD128, ensuring pristine sound from any digital source. Prisma adds network streaming capabilities, including Spotify Connect, Chromecast built-in, AirPlay 2, Bluetooth, and Roon Ready support, enabling seamless playback from any device.
The Primare I35 Integrated Amplifier is a reference-level amplifier that combines power, precision, and musical refinement in an elegant, Scandinavian-designed chassis. Utilising Primare’s cutting-edge UFPD 2™ Class D amplification, it delivers a robust 150W per channel into 8 ohms with exceptional speed, clarity, and dynamic control. Unlike conventional amplifiers, UFPD 2™ ensures a flat frequency response with ultra-low distortion, allowing music to sound natural, detailed, and effortlessly engaging at any volume level. Designed to be the heart of an audio system, the I35 features a fully balanced analog preamp section, ensuring a clean, noise-free signal path for pure, uncoloured sound. Its modular design offers upgrade options such as a high-resolution DAC & streaming platform (I35 Prisma), making it a flexible choice for both Hi-Fi enthusiasts and digital music lovers.
The Primare I25 Prisma Integrated Amplifier combines 100W per channel of ultra-clean UFPD 2™ Class D amplification with high-resolution digital-to-analog conversion and advanced network streaming for a truly all-in-one Hi-Fi solution. The DM36 is a full-featured digital to analog converter stage enabling up to PCM 384kHz/32bit and DSD 256 conversion, with upsampling options and MQA processing. With Prisma technology, it supports Spotify Connect, AirPlay 2, Bluetooth, Chromecast built-in, and is Roon Ready, ensuring seamless playback from any device. Its sleek Scandinavian design, precise engineering, and versatile connectivity make it the perfect centerpiece for a modern audio system, delivering rich detail, deep bass, and an expansive soundstage for an engaging and immersive music experience.
The Primare I25 DAC combines the DM36 digital to analog conversion stage with the award winning I25 modular integrated amplifier, featuring the UFPD 2 amplification technology delivering 100 watts of power per channel, with the option of adding the SM35 Prisma network player module at any time. In addition to five analog inputs, the I25 DAC includes the sophisticated digital to analog converter module, DM36, a full-featured digital to analog converter stage enabling up to PCM 384kHz/32bit and DSD 256 conversion, featuring up-sampling options and MQA processing. This amplifier continues a Primare tradition of delivering astonishing performance from compact and elegant integrated amplifiers for easy installation into virtually any living environment.
The Primare I25 is an award winning modular full size integrated amplifier, with the option of adding digital to analog converter and Prisma network player modules at any time. I25 modular integrated amplifier is the latest iteration of Primare’s now iconic integrated amplifiers and among the first to use the new UFPD 2 power system, a radical reworking of Primare’s award-winning UFPD all-analog Class-D technology. Providing 100 watts at 8 ohms of absolutely linear UFPD 2 amplification across the entire audible bandwidth, I25 delivers naturally fast, clean and agile sound with an unprecedented ability to bring music to life. The I25 continues a Primare tradition of delivering astonishing performance from compact and elegant integrated amplifiers for easy installation into virtually any living environment.
The Primare I15 Prisma MK2 is an award winning compact integrated amplifier and network player providing remarkable power and featuring Prisma music streaming and multi-room/multi-zone functionality; with its three-quarter-sized cabinet, opening up even greater possibilities for providing the highest quality music performance and access to any and every room in the house. The amplification section utilises a class leading Hypex all analog output stage providing 60 watts of power into an 8-ohm for astonishing drive and control of virtually any speaker. The digital to analog conversion stage is equally impressive, capable of processing music files with resolution up to PCM 384kHz and DSD 256 capabilities. Stream hundreds of music services, including high resolution platforms like Qobuz, Spotify, and Tidal HiFi.
The Primare I15 MM is a compact all analogue integrated amplifier with a moving magnet phono stage, allowing connection of a turntable providing the complete analog experience. The I15MM features 60 watts of power per channel and uses the same Hypex all analog class D power module as used in the award winning I15 Prisma. Whether playing at low volumes or pushing speakers to their limits, the I15 MM maintains an impressively clean, natural, and engaging sound. But, without the need to provide power to the digital to analog conversion stage and network player found in the I15 Prisma, the power supply has been configured to allow I15 MM to perform with even greater drive and detail. This versatility makes it an excellent choice for both traditional analog setups and modern digital streaming systems.
The Primare I15 is a compact all analogue integrated amplifier, featuring 60 watts of power per channel. The I15 utilises the same Hypex all analog class D power module as used in the award winning I15 Prisma. Whether playing at low volumes or pushing speakers to their limits, the I15 maintains an impressively clean, natural, and engaging sound. But, without the need to provide power to the digital to analog conversion stage and network player found in the I15 Prisma, the power supply has been configured to allow I15 to perform with even greater drive and detail. The amplifier is available in different configurations, including I15 Prisma, which integrates a high-resolution DAC and streaming capabilities such as Chromecast, AirPlay 2, Bluetooth, Spotify Connect, and Roon Ready support. This versatility makes it an excellent choice for both traditional analog setups and modern digital streaming systems.
The Primare DD35 CD Transport is a high-performance CD transport designed for those who demand the purest digital playback. Built with a premium low-resonance drive mechanism and precision ultra low noise digital outputs (AES/EBU, optical, and coaxial). The state-of-the-art TEAC dedicated CD drive supplies a jitter free signal to the digital output stage boasting its own discrete power supply, ensuring the most complete and noise free signal is available for the chosen digital to analog conversion stage. Its solid aluminium chassis minimises vibrations and interference, preserving every detail and dynamic nuance from your CDs. Sleek Scandinavian design and effortless operation, the DD35 seamlessly integrates into any system, delivering exceptional clarity, depth, and musical realism.
The Primare CD35 Prisma is an award winning complete digital music media player, providing superior CD disc, stored and streamed digital media music playback, with wired and wireless connectivity and control capabilities provided by the Prisma network streamer technology. Each component part of CD35 – the drive, the DAC, and the output stage – work together in balance and harmony, contributing to what is the best CD player Primare has ever offered. At the heart of CD35 is a state-of-the-art TEAC dedicated CD drive supplying a jitter-free digital signal to an all-new DAC stage. Primare’s Prisma streaming platform, offering seamless playback from CDs, Spotify Connect, AirPlay 2, Bluetooth, and high-resolution network streaming via Roon and Chromecast built-in.
The Primare DD15 CD Transport is a high-performance dedicated CD transport. Designed with Primare’s signature Scandinavian minimalism, the DD15 features a sleek, compact chassis that blends effortlessly into any high-end setup. Its solid build quality and smooth, responsive operation make it a joy to use, while its ability to seamlessly integrate into a wide range of audio systems ensures exceptional versatility. Featuring a low-resonance drive mechanism and high-quality digital outputs (optical and coaxial), it ensures a clean, jitter-free signal for your external DAC. With its minimalist Scandinavian design, solid build, and smooth operation, the DD15 seamlessly integrates into any high-fidelity system. Whether paired with a Primare DAC or any high-end digital-to-analog converter, the DD15 extracts every detail from your CDs, delivering a refined, dynamic, and immersive listening experience.
The CD35 is an award winning full size modular CD player of extraordinary capabilities, a state of the art low resonance dedicated CD drive and most sophisticated digital to analog converter stage, capable of adding full Prisma network technology at any time. Each component part of CD35 – the drive, the DAC, and the output stage – work together in balance and harmony, contributing to what is the best CD player Primare has ever offered. At the heart of CD35 is a state-of-the-art TEAC dedicated CD drive supplying a jitter-free digital signal to an all-new DAC stage utilising a superb-sounding eight channel ESS Sabre chipset to convert that signal to analog for delivery to a finely tuned output stage. Modular design allows for a Prisma network connectivity module, SM35, to be added at any time; making the CD35 a network streamer.
The Primare CD15 Prisma is a compact digital music media player, providing high end CD disc, stored and streamed digital media music playback, with wired and wireless connectivity and control capabilities provided by the Prisma network player technology. It features a high-performance DAC and Primare’s Prisma streaming platform, offering seamless playback from CDs, Spotify Connect, AirPlay 2, Bluetooth, and high-resolution network streaming via Roon and Chromecast built-in. With its elegant Scandinavian design and precisely engineered CD transport, the CD15 Prisma ensures a rich, detailed, and dynamic listening experience. Whether playing your favorite CDs or streaming music from your preferred service, this player delivers pristine clarity and immersive sound in a stylish, space-saving package.
The A35.8 is Primare’s most powerful and flexible multi-channel amplifier, designed to serve the needs of virtually any high-performance multi-channel system through its ability for each pair of channels to be bridged to mono for an incredible level of power delivery and system building options, including 1500 watts of total output in a fully bridged bi-amped stereo configuration. The A35.8 provides effortless power with stunning clarity and control. Built to ensure ultra-low distortion, lightning-fast transient response, and a pure, natural sound. Whether used in a Dolby Atmos setup, multi-room system, or high-end stereo configuration, the A35.8 offers unparalleled flexibility and performance for serious audiophiles and home cinema enthusiasts. Primare products embody the Scandinavian design ideal of lagom– that sense of not too much or too little, but just right; everything in balance, proportion, and harmony.
The Primare A35.2 Power Amplifier is a high-performance, fully balanced stereo power amp designed to deliver exceptional clarity, control, and dynamic range. With 200W per channel into 8 ohms (400W into 4 ohms), it provides effortless power and refinement for even the most demanding speakers. “The look and feel of Scandinavia” Every aspect of Primare products – the way they look, the satisfying feel of the controls – contributes to the overall experience of living with Primare. As a result, Primare products exude the hallmarks of Scandinavian design – simple, elegant designs, with approachable and easy to understand functionality. It can also be bridged to mono, delivering a massive 800W output for even greater performance. Whether in a stereo or bi-amped setup, the A35.2 brings depth, precision, and musicality to any high-end audio system.
The Primare SPA25 AV Amplifier is a high-performance, home cinema solution, delivering immersive surround sound and exceptional two-channel performance in one sleek, Scandinavian-designed unit. With 9 channels of powerful amplification, support for Dolby Atmos, DTS:X, and high-resolution audio formats, it creates a deep, dynamic, and highly detailed soundstage for both movies and music. Featuring Primare’s renowned UFPD 2 amplification, Prisma network streaming technology, and advanced room correction, the SPA25 ensures perfectly balanced, crystal-clear audio in any environment. Whether for a high-end home theatre or a premium stereo setup, the SPA25 offers uncompromising power, precision, and versatility.